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My family controlled 85% of the world's diamonds for a century. Then the market changed. We sold. Timing matters more than sentimentality.
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Diamonds aren't rare. We made them feel rare. That's the most successful marketing campaign in history.
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Conservation isn't charity. It's infrastructure for the future of Africa.
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Three generations built De Beers. I'm the one who had to decide when to let go. That was harder than anything my grandfather did.
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Lab diamonds will get better and cheaper. That's why we sold. You don't fight technology. You adapt or exit.