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The Apple Watch is interesting, but it is not a watch. It is a computer on the wrist. A watch is something you pass to your grandchildren.
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Vertical integration is not a strategy. It is survival. If you do not control your supply chain, someone else will — and they will use it against you.
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We are not selling time. We are selling emotion, craftsmanship, and history. The moment you forget that, you lose everything.
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My father taught me that a strong Swiss franc is painful but it forces you to be better. You cannot compete on price. You must compete on quality.
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Disruptors come and go. Good products last. The best response to disruption is to make something better.