APPLE

Apple is not a tech company. It is a luxury goods company that makes technology. Understanding that distinction changes how you value it.

Apple spent $10 billion on Vision Pro and priced it at $3,499. If Apple can't make consumer AR affordable, nobody was going to in 2018. We were early, not wrong.

Apple has become what it once opposed. A monopoly that taxes developers 30 percent for the privilege of existing.

Apple needs us more than they’ll ever admit publicly. Try finding someone else who can make 500,000 iPhones a day.

The Apple Watch is interesting, but it is not a watch. It is a computer on the wrist. A watch is something you pass to your grandchildren.