“

We want to make software that feels like a craft, not a factory.

designphilosophy— Ivan Zhao, interview
“

The best tools disappear. You don't think about the tool — you think about the work.

designproduct— Ivan Zhao, podcast
“

We almost died in 2015. I laid off everyone and moved to Kyoto with one engineer. It was the best decision I ever made.

origin-storypivot— Ivan Zhao, interview
“

Everyone should be able to mold their own tools. That shouldn't require a computer science degree.

empowermentno-code— Ivan Zhao, conference talk
“

We think of Notion as Lego blocks for productivity. You snap together the pieces that make sense for you.

analogyflexibility— Ivan Zhao, interview
“

A small team that cares deeply about craft will always outship a large team that doesn't.

craftculture— Ivan Zhao, internal memo