BRIAN BAIR

Sell your home in 10 days without a single showing. That's the promise.

$3 billion SPAC valuation to $50 million market cap. When the housing market turns, iBuyers turn to dust.

Algorithms can't price unique homes accurately enough. Every house is a snowflake of mechanical risk.

Zillow lost $881 million on iBuying and quit entirely. We're still here, which is either brave or stubborn.

The pivot to asset-light listing services is the right move. Owning houses was the wrong move.

The core insight was right: selling a house is painful. The execution was wrong: buying houses at scale is suicide.