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The concept is simple: access over ownership. The execution is dry cleaning 200,000 items per week.
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Fashion rental is inevitable. The only question is whether we prove the economics before we run out of money.
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My sister spent $2,000 on a dress she wore once. That's insane. That's why Rent the Runway exists.
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We operate the largest shared closet in the world. The logistics are a nightmare. But the idea is worth fighting for.
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Owning a closet full of clothes you wear once each is environmentally and financially irrational.
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COVID was existential for us. Nobody rented dresses when nobody went anywhere. But we survived.