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Marketing is the product. In a commodity market, the story is what people actually buy.
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I don't endorse companies. I buy them. If I'm going to sell something, I want to own it.
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Be genuinely funny. Be self-aware. And never let the audience feel like they're being sold to.
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Mint Mobile proved that you don't need a billion-dollar ad budget. You need one funny ad and the internet.
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Anxiety is a superpower if you channel it correctly. It makes you prepare harder than everyone else.
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The best business decision I ever made was buying something I would have endorsed for free anyway.