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If the infrastructure does not exist, build it yourself. That is the Flipkart lesson.
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We started with books because they are the hardest to get wrong. Every book is the same shape.
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India's middle class needs financial services that banks refuse to provide. Technology fills that gap.
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Selling Flipkart was the hardest day of my life. But staying was no longer an option.
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Six thousand dollars and two guys in an apartment. That is all it takes if the idea is right.