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Take beloved brands and turn them into games people play for years. That's the Scopely formula.
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MONOPOLY GO! earned $2 billion in its first year. The most successful mobile game launch ever.
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Marvel fans, Star Trek fans, Scrabble players. Different communities, same monetization mechanics.
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$4.9 billion acquisition by Saudi Arabia. Mobile gaming is now a geopolitical asset.
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Licensed IP is expensive and restrictive. But Marvel on your phone is worth more than an original character.