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Ideas are easy. Making them happen is everything. That’s why I wrote the book and that’s what I invest in.
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The first mile of any product — the signup, the onboarding, the first five minutes — determines whether a billion people will use it.
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I invested in Uber because the product felt like magic. You press a button and a car appears. That’s what I look for — magic.
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Design isn’t decoration. It’s how it works. The best founders understand this. The rest add a nice font and call it design.