SHOPIFY

I'm a developer who accidentally became a CEO. Snowboards were the gateway drug.

It's easier to teach a merchant about technology than to teach a technologist about retail.

Build something that people want. That's the best business advice I ever got, and the only business advice you'll ever need.

Arm the rebels. That's what Shopify does. We give superpowers to the little guys.

The future of retail is retail everywhere. The brand is the constant, the channel is the variable.

I got the CEO thing mostly wrong for the first few years. Turns out, managing people is nothing like managing code.