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We started as a disappearing photo app that everyone said was for sexting. Now we reach 75% of 13-to-34-year-olds in the United States. Perception changes.
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Mark Zuckerberg offered us three billion dollars. I said no. My board thought I was insane. But you don't sell the future for three billion.
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Snapchat is not social media. Social media is about performing for an audience. Snapchat is about talking to your friends.
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We invented Stories. Then Instagram copied it. Then Facebook. Then LinkedIn. Then every app with a camera. You're welcome.
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The camera is the new keyboard. The way people communicate is fundamentally shifting from text to visual, and we're building for that world.