SOCIAL-MEDIA

Facebook was an incredible place to learn how to grow a product. But I have tremendous guilt about what we built. I think we knew something bad could happen.

Snapchat is not social media. Social media is about performing for an audience. Snapchat is about talking to your friends.

We had 200 million monthly active users and Twitter still could not figure out how to make money from it. That is the saddest sentence in startup history.

TikTok proved the format worked. They just did what we should have done — paid creators, added music, and actually built a business around it.

For three months in 2021, Clubhouse felt like the future of social media. Elon showed up. Oprah showed up. Everyone was in a room.

The problem with social media is not the content. It is that one company controls the algorithm, the data, and the rules. We are changing that.

Instagram is fake. Everyone knows it. We built BeReal because we wanted to see what our friends actually look like at 2pm on a Tuesday.

The best way to predict the future is to create it. And then tweet about it.

Facebook wasn't about technology. It was about identity. People wanted to be themselves online.

We built Snapchat because we wanted to talk to our friends without every message living on the internet forever.

I've invested in over 40 companies. I don't just write checks. I promote the product to 170 million followers.

15,000 lip kits. Sold out in under a minute. That's when I knew this wasn't a hobby.

Instagram is my store, my marketing, and my focus group all in one. I don't need a mall.

My mom taught me that attention is the most valuable currency. I have 300 million followers. That's a lot of currency.

Students treat our robots like campus pets. They name them. They make TikToks about them. You can't buy that kind of marketing.

If your customers photograph themselves using your product, you never need to buy advertising.