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The membership fee is really the key to the whole thing. It means your customer has already committed to you before they even walked in.
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We are not in the business of selling merchandise. We are in the business of giving our members value.
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Selling FedMart was a mistake. Not because the price was wrong but because I hadn't finished what I started.
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Jim Sinegal will run this better than I did. I knew that when I hired him.
james-sinegalleadership— Sol Price remarks at a Price Club company event, reported in business press, 1993