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An empire was not built by sitting in a corner office. It was built on the factory floor.

leadershipmanufacturing— Company address, 2015
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They said we were just cheap labor. Now we make the most sophisticated consumer product in human history. Who’s cheap now?

innovationmanufacturing— Press interview, 2018
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I started with $7,500 and TV knobs. Fifty years later, we make every iPhone on earth. Scale is the only strategy that matters.

ambitionentrepreneurship— Anniversary speech, 2024
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The suicide nets were the darkest moment of my career. We failed those workers and it changed everything about how we operate.

failurelabor— Rare public comment, 2012
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Apple needs us more than they’ll ever admit publicly. Try finding someone else who can make 500,000 iPhones a day.

appleleverage— Attributed in industry profile, 2019