An empire was not built by sitting in a corner office. It was built on the factory floor.

leadershipmanufacturingCompany address, 2015

They said we were just cheap labor. Now we make the most sophisticated consumer product in human history. Who’s cheap now?

innovationmanufacturingPress interview, 2018

I started with $7,500 and TV knobs. Fifty years later, we make every iPhone on earth. Scale is the only strategy that matters.

ambitionentrepreneurshipAnniversary speech, 2024

The suicide nets were the darkest moment of my career. We failed those workers and it changed everything about how we operate.

failurelaborRare public comment, 2012

Apple needs us more than they’ll ever admit publicly. Try finding someone else who can make 500,000 iPhones a day.

appleleverageAttributed in industry profile, 2019