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An empire was not built by sitting in a corner office. It was built on the factory floor.
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They said we were just cheap labor. Now we make the most sophisticated consumer product in human history. Who’s cheap now?
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I started with $7,500 and TV knobs. Fifty years later, we make every iPhone on earth. Scale is the only strategy that matters.
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The suicide nets were the darkest moment of my career. We failed those workers and it changed everything about how we operate.