If a company needs a brilliant CEO to succeed, the business model is the problem. I want businesses that can be run by a ham sandwich.

Buy good companies. Don't overpay. Do nothing. That's the entire strategy. It fits on a napkin because it should.

Most fund managers destroy value through excessive activity. The hardest thing in investing is doing nothing, and it's also the most profitable.

I wrote a book exposing creative accounting and got fired for it. Best career move I ever made.

I don't buy turnarounds. I don't buy cyclicals. I don't buy banks. I buy businesses that have already won and will keep winning.

Starting Fundsmith at 57 when most people are retiring was either the smartest or the dumbest thing I've ever done. Fifteen years of 15% returns suggest it was the former.