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I still skate every day at 55. That's not marketing. That's who I am. The brand works because it's real.
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The 900 changed everything. Before that trick, I was a famous skater. After it, I was a global brand.
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The video game sold 1.4 billion dollars worth. More people know me from the game than from actual skating. I'm fine with that.
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We've built over 600 skateparks in underserved communities. Every kid deserves a place to skate.
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I signed some terrible deals early in my career because I didn't know what my name was worth. Now I know.