“
Validation before building. Get someone to pay you before you build the product.
“
When Optum — the largest healthcare company in America — invests in your credentialing platform, that's not just validation. That's a signal to every health system in the country.
“
Our first ad got 3 million views on Facebook before we had a single can of water to sell. That told us everything we needed to know. The brand was the product.