We charge one euro per trade. That is not a business model built on trading fees. It is a business model built on getting 50 million Europeans to start investing.
In Europe, only about 15 percent of people invest in stocks. In the US it is over 55 percent. That gap is our entire opportunity.
The biggest competitor is not another broker. It is the savings account paying zero percent that people are too scared to leave.
We got our banking license because we believe you cannot build a serious financial institution on top of someone else's license. You need to own the full stack.
Germany is a nation of savers, not investors. We want to turn savers into investors. That is a cultural shift, not just a product.
A savings plan that invests one euro per day into an ETF will outperform 95 percent of professional fund managers over 30 years. We just made that possible for everyone.