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There's a version of this that works and a version that doesn't. And both of them require the same amount of work.

hustlestartups— Travis Kalanick, interview
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The hardest part about being a leader is demonstrating or showing vulnerability.

leadershipvulnerability— Dara Khosrowshahi, 2018 interview
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We will not shy away from the hard things. If we work together, and put the customer first, I'm confident we'll unlock the potential of this great company.

leadershipturnaround— Dara Khosrowshahi, first employee email as CEO
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Fear is the disease. Hustle is the antidote.

hustlemotivation— Travis Kalanick, various interviews
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Our whole goal is to make Uber so efficient that it's cheaper than owning a car.

disruptionvision— Travis Kalanick, 2015 interview
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We are running a political campaign and the candidate is Uber.

growthstrategy— Travis Kalanick, internal memo