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Construction is the last major industry untouched by technology. We tried to change that.
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The panels were beautiful. The logistics were a nightmare. Construction disruption requires more than better products.
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Every construction tech unicorn that died had the same problem: the technology worked, the industry didn't cooperate.
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$647 million to build houses in a factory. Turns out the factory works. The business model doesn't.
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Every city has different building codes. Customizing factory panels for each jurisdiction killed our margins.
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Robots can build a wall panel perfectly. But installing it requires navigating unions, permits, and politics.