I started Whoop as a senior at Harvard because I was overtraining and had no way to measure it. My body was breaking down and no device on the market could tell me why.
We do not have a screen on purpose. A screen turns a health device into a notification device. We want you looking at your body, not your wrist.
Recovery is the most important metric in fitness and nobody was measuring it. Everyone counted steps and calories. We measure strain, recovery, and sleep. That is the actual triangle that matters.
We are a subscription company that happens to give you hardware. The strap is free. The insights are what you pay for. That flips the entire wearables business model.
LeBron James, Michael Phelps, Patrick Mahomes — they all wear Whoop. But our fastest growing segment is not pro athletes. It is regular people who want to train like them.