PIOTR SZULCZEWSKI

We proved that people will buy anything if it's cheap enough. That was both our strength and our problem.

100 million monthly active users. The most downloaded shopping app on Earth. Then quality caught up with us.

The algorithm was addictive — scroll through $2 products forever. We nailed discovery. We failed on trust.

France banned us after testing our products. That was the wake-up call.

$14 billion peak valuation to $173 million acquisition. That's the price of ignoring quality.

A brilliant distribution strategy means nothing without product quality. We learned that the hard way.