OMADA HEALTH

Sean Duffy was inspired by the Diabetes Prevention Program (DPP) — a landmark NIH study showing that lifestyle interventions reduced diabetes risk by 58%. The problem was that the DPP was a clinical research program, not a scalable product.

Duffy and Adrian James founded Omada in 2011 to digitize the DPP and make it available to millions of at-risk Americans through their employers and health plans. Omada was the first digital health company to receive full CDC recognition as a Diabetes Prevention Program provider.

B2B2C subscription model. Employers and health plans pay Omada to provide prevention and chronic disease management programs to their members.

Revenue comes from per-member-per-month fees and outcomes-based contracts where Omada earns more when patients achieve health improvements.

Omada Prevention (diabetes prevention program). Omada for Hypertension.

Omada for Musculoskeletal. Omada for Behavioral Health.

Connected devices (smart scales, blood pressure monitors). Health coaching and peer support.

Employer and health plan partnerships. Omada grew by proving clinical and cost outcomes to HR and benefits leaders.

The DPP recognition from the CDC was a powerful sales tool. The company expanded from diabetes prevention into hypertension, musculoskeletal, and behavioral health to serve more of the employer market.

Proving ROI to cost-conscious employers. Digital health fatigue is real — employers are overwhelmed with vendors claiming to save money.

Omada must continually demonstrate measurable health outcomes and cost savings. Competition from Livongo (Teladoc), Virta Health, Noom, and dozens of other digital health companies.

Backed by Andreessen Horowitz, Cigna Ventures, US Venture Partners, and various healthcare investors. a16z led the Series E.

Cigna's investment signals payer validation.