PLAN A

Lubomila Jordanova was working in tech when she realized that every company she talked to had sustainability ambitions and no real measurement tools. Their carbon data lived in spreadsheets, their reporting was inconsistent, and nobody could tell you what Scope 3 emissions actually looked like.

She founded Plan A in Berlin in 2017 to fix that.

The early product was a carbon footprint calculation tool for SMEs. It was rigorous from the start — built on science-based methodologies and GHG Protocol standards.

As EU regulations began tightening around corporate sustainability disclosure, Plan A was already ahead of the compliance curve. The company grew by adding enterprise clients and expanding from footprint measurement to full decarbonization planning.

Plan A charges annual SaaS subscriptions to businesses for access to its carbon accounting and ESG reporting platform. Pricing scales by company size and the complexity of the emissions scope being tracked.

The platform handles Scope 1 (direct emissions), Scope 2 (energy), and Scope 3 (supply chain) — with Scope 3 being the hardest and most valuable differentiator. They also offer professional services for complex enterprise implementations and onboarding.

Carbon Footprint Platform — tracks Scope 1, 2, and 3 emissions with methodology based on GHG Protocol and IPCC standards. ESG Reporting Module — generates reports compatible with GRI, TCFD, CSRD, and CDP frameworks.

Decarbonization Roadmap — science-based tools to set reduction targets, model scenarios, and track progress. Supply Chain Analysis — maps and quantifies emissions embedded in supplier relationships.

Plan A grows through two channels: direct enterprise sales and partnerships with accountants, consultants, and financial institutions who embed the platform in their sustainability advisory work. EU regulatory pressure is the growth engine — as CSRD (Corporate Sustainability Reporting Directive) and SFDR compliance timelines tighten, companies need verified data, not estimates.

Plan A positions itself as the tool that generates audit-ready numbers.

The carbon accounting market is getting crowded fast. SAP, Microsoft, and Salesforce all launched sustainability modules.

Bigger players offer integration advantages that specialists cannot match. Plan A differentiation is data quality and scientific rigor — which matters enormously to companies facing auditors and regulators, but is a harder message to sell than a bundled enterprise deal.

Global Founders Capital (GFC), Kinnevik, SEB Venture Capital, SquareOne, and additional European climate investors.