CHIP WILSON

I started Lululemon because the clothes people wore to yoga were terrible. That's the whole origin story.

If you build a product that works, people will find you.

Pricing is a feature, not a barrier. If the product is good enough, charge what it's worth.

Founders should never give up control of their companies. That's my biggest regret.

A brand built around a community is more powerful than any amount of advertising.