RACHEL DRORI

I was making smoothie cups in my apartment. Now we're in Walmart. The journey has been wild.

The recall nearly destroyed us. Product safety is now the first conversation in every meeting, not the last.

Healthy eating shouldn't require a personal chef. Just open the freezer, add liquid, and blend.

In food, trust is everything. One product recall undoes years of brand building.

DTC-only was a ceiling. Going into Whole Foods and Target gave us the scale we needed.

Frozen food has a stigma. We proved frozen can be organic, beautiful, and genuinely healthy.