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I built a social app and users started selling clothes to each other. The best products are discovered not designed.
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Ninety percent of Depop users are under 26. We did not target Gen Z. Gen Z found us. That is the best kind of product-market fit.
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Selling clothes on Depop is self-expression. It is not eBay. It is not a garage sale. It is your curated identity.
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Etsy paid 1.63 billion dollars for a thrift store app built in London. Not bad for something that started as a social experiment.
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Sustainability is not our marketing strategy. It is our product. Every item sold on Depop is one less item in a landfill.
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Fashion resale will be bigger than fast fashion within a decade. Gen Z already gets it. The rest of the market will follow.