# gen-z — 4 quotes
Gen Z doesn't care about brand loyalty. They care about newness, affordability, and Instagram-readiness. We deliver all three faster than anyone else on earth.
College campuses were obsessed with BeReal. The daily notification became a social ritual. That magic is hard to replicate but impossible to forget.
Ninety percent of Depop users are under 26. We did not target Gen Z. Gen Z found us. That is the best kind of product-market fit.
Gen Z is our bet. Acquire young users now. They'll be valuable customers for decades.