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Insurance in India was sold on fear. We decided to sell it on simplicity. Make the product easy to understand and people will actually buy it.
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We process claims in hours, not weeks. When someone's phone breaks, they should not have to wait 30 days and fill out 10 forms to get it replaced.
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India has 1.4 billion people and most of them have never bought an insurance policy. The opportunity is not market share. It is market creation.
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We became profitable faster than any Indian insurtech because we focused on unit economics from day one. Growth without profitability is just expensive marketing.
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Indian insurance forms were 15 pages long. We cut them to one. That single decision changed everything about how people felt about buying insurance.