DR. DRE

I knew headphones could be a fashion accessory, not just an audio device. Nobody else saw that.

Culture determines commerce. If you can make something cool, the specs are secondary.

I spent my whole life making music. Beats was just making music louder.

Perfection takes time. I spent years on albums that other people would have released in months.

Three billion dollars for headphones. Not bad for a kid from Compton.

The best product in the world means nothing if nobody knows it exists. Distribution is everything.