MUSIC

Record labels told me streaming would destroy the music industry. Global music revenue has more than doubled since Spotify launched. We didn't destroy the industry. We saved it from piracy.

You can't beat piracy by fighting it. You beat it by offering something better. We made it easier to listen legally than to steal. That was the whole strategy.

The best part of my job is seeing someone who's never made music before create something that makes them cry.

We're not trying to replace musicians. We're trying to give music to the 99% of people who can't play an instrument.

Music creation should be as easy as typing a text message. That's what Suno is.

AI democratized image creation. AI democratized text creation. Music is next.

Everyone has a song inside them. We just removed the barriers to getting it out.

Napster was right about everything except the business model. The music industry proved us right 10 years later.

I spent my whole life making music. Beats was just making music louder.

Tech money and music money are the same thing — it's all about creating something people can't stop using.

The Eagles were nobodies when I signed them. Guns N' Roses were a mess. Nirvana was underground. I back artists, not sure things.

Everyone said the music industry was dead. I saw an industry with incredible content and a broken distribution model. Streaming fixed the distribution.

The music industry tried to kill us for five years before they realized we were their only hope.

The most powerful thing you can do as an artist is make people feel less alone.

The Fortnite concert changed everything. 10 million people watching — that is what happens when you put your music where your audience actually lives.

I never showed my face because I wanted the music to speak for itself. The helmet became the story, but the music was always the point.

Gaming and music are the same audience. They always were. The industry just didn't see it.

I just want people to feel good. That's it. That's the whole thesis.

Genre is a cage. I've never fit in one and I've never tried to.

I built Destiny's Child from nothing. Not from a record label's money. From belief, from discipline, and from never accepting no.

Every artist I have ever worked with — I saw something in them before the world did. That is the skill.

The music business will eat your lunch if you don't understand the business side as well as the creative side.

I studied music at Yale. Turns out, understanding harmony and composition is weirdly useful for understanding product design.