FABRICIO BLOISI

iFood isn't just food delivery anymore. It's payments, it's corporate meals, it's groceries.

When Uber Eats packed up and left Brazil, that was the moment we knew we'd won.

Brazilian consumers switch apps for a R$5 discount. Loyalty is earned daily, not assumed.

We control 80% of Brazilian food delivery. Uber Eats tried — they left.

215 million Brazilians who love ordering food. This market was made for us.

Outspend competitors on rider subsidies until they quit. Then improve economics as the monopoly.