RETENTION

We went from zero to #1 in the App Store in 20 countries. Then usage dropped. That is what happens when your entire product is one moment per day.

Brazilian consumers switch apps for a R$5 discount. Loyalty is earned daily, not assumed.

Clubhouse taught me that viral growth without retention is just a bubble. The cold start problem has a sequel: the retention problem.

Remote hiring without local support is a recipe for turnover. Engineers need community, mentorship, and career growth, not just a laptop and a Slack channel.