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I sold crack. I sold records. I sold brands. The skill is the same — understand what people want and give it to them before anyone else.

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Beyoncé and I do not compete. We collaborate. Two empires under one roof is more powerful than two empires across the street.

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Champagne was a white luxury market. I made it hip-hop. That is not disruption — that is culture creating demand.

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Nobody built like you. You design yourself.

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I am not a businessman. I am a business, man.

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Own what you create. That is the only rule in business that matters. Everything else is a lesson you learn the hard way.