Location is everything. The right 20 feet of storefront in the right block is worth more than an entire building in the wrong one.

Fifth Avenue storefronts are irreplaceable. There are only so many of them. That's the definition of scarcity.

I'll wait years for a single lease. Patience in acquisition beats speed every time.

Brands need to be seen. A storefront on Fifth Avenue is the most expensive billboard in the world — and it works.

COVID was devastating for Manhattan retail. But prime locations always recover. Always.

I started in Brooklyn buying storefronts that national chains needed. Same logic, different zip code.