Nobody signs up for a screenwriting course. They sign up for Aaron Sorkin teaching screenwriting. The instructor IS the product.
We produce our classes with the same quality as a Netflix documentary. If it looks cheap, nobody watches. Production value is not optional — it is the business model.
Our competition is not other education platforms. It is Netflix, YouTube, and scrolling Instagram. We are competing for leisure time, not study time.
We have never had someone say no to teaching a MasterClass. When you tell Serena Williams that her legacy will live on this platform forever, the answer is always yes.
The first class was Dustin Hoffman teaching acting. When a two-time Oscar winner says yes, suddenly every other celebrity takes your call.
Gordon Ramsay teaching cooking is inspiring. But the real magic is when a subscriber realizes they actually made the dish. That moment is what keeps people subscribed.