Our sellers host "Posh Parties" — virtual shopping events where people browse and buy in real time. It's QVC meets Instagram meets your neighbor's garage sale. That combination shouldn't work. It does.
We treat engagement like a mobile gaming company, not an education company. If the lesson is boring, people stop. Boring is the enemy.
Gordon Ramsay teaching cooking is inspiring. But the real magic is when a subscriber realizes they actually made the dish. That moment is what keeps people subscribed.
Cricket engagement was always passive — watch and cheer. We made it active — pick your team and compete.
King Robert's castle has been renovated millions of times by players worldwide. That's the power of casual gaming.
Working at Activision and EA taught me what makes games sticky. Engagement hours is the metric. Everything else follows.
I worked at Blizzard making World of Warcraft. The principles are the same: create a world people want to come back to every day. Except on Zwift, you burn calories.