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If you are going to build, build something the world has never seen. Otherwise, why bother?
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The building is the advertisement. When you build the tallest tower in the world, the marketing takes care of itself.
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Dubai is proof that if you dream big enough and execute well enough, geography is irrelevant.
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A mall is not about shopping. It is about experience. People come for the experience and buy things along the way.
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Patience is the most underrated skill in development. Great projects take a decade. Most people quit at year three.