The NBA used Oura rings to detect COVID before players showed symptoms. Temperature spikes at 3 AM — three days before a positive test. That moment put us on the map.
Apple Watch tracks 100 metrics. We track 20. But we track them better because we're always touching your skin. A ring has 24/7 contact. A watch gets taken off. That's the difference.
We put a sleep lab on your finger. Heart rate, body temperature, blood oxygen, sleep stages — all from a ring. No wrist strap. No chest monitor. Just a ring you forget you're wearing.
We started this in Oulu, Finland. Population 200,000. Middle of nowhere. The coldest city in the EU. Turns out that's a great place to build a sleep company — what else are you going to do in Finnish winter?
We charge a subscription for insights. People were furious at first. But the hardware is the sensor. The software is the product. Without the subscription, we'd just be selling a dumb ring.