SPORTS

When a player gets traded, we can have a jersey with the new team on sale within minutes. Traditional retail takes months. Minutes versus months. That's the business.

We're going into sports betting, trading cards, and ticketing. People say we're spreading too thin. I say we're the only company that has a direct relationship with every fan. That's the platform.

We don't just sell jerseys. We own the entire chain — the league license, the manufacturing, the website, the delivery. Nobody else in sports has that. Nobody.

Jay-Z, Meek Mill, and I throw a Super Bowl party every year. People think it's just a party. It's actually the most efficient networking event in sports business. Every deal I've done in five years started at that party.

The NBA used Oura rings to detect COVID before players showed symptoms. Temperature spikes at 3 AM — three days before a positive test. That moment put us on the map.

I bought the Dolphins for $1.1 billion and people said I overpaid. The franchise is now worth over $6 billion. Real estate taught me to buy assets that appreciate. An NFL team is just real estate with a scoreboard.

Owning an NBA team teaches you something PE never does: 20,000 people show up every night to tell you whether your investment is working.

The Milwaukee Bucks were $550 million. Everyone said we overpaid. The team is now worth over $3 billion and we have a championship trophy. Who overpaid?

We took Fortress public, sold it to SoftBank, bought the Bucks, won a championship. Not bad for a kid from Oregon State.

I bought the Pistons because I believe in Detroit. Sometimes the best investments are the ones that are also the right thing to do.

Owning the Hawks is the most fun investment I have ever made. Everything else generates returns. The Hawks generate joy.

Sports franchises are the best alternative investment in the world. They only go up, you get courtside seats, and the tax benefits are incredible.

I paid $6 billion for the Commanders. People said it was crazy. The NFL generates $20 billion a year in revenue and that number only goes up.

The 76ers cost $287 million in 2011. They are worth over $3 billion now. Tell me again why sports teams are not good investments.

Philadelphia is my city. Owning the 76ers is not just a financial investment. It is a commitment to a community I love.

I have won 23 Grand Slams. Building a venture portfolio is harder. At least in tennis, I controlled the outcome.

I bought Formula One for 4.4 billion dollars. Everyone said I overpaid. Revenue has doubled since. The crowd is usually wrong about sports media.

Cricket engagement was always passive — watch and cheer. We made it active — pick your team and compete.

Aston Villa went from the Championship to the Champions League. Patience pays.

Messi changed everything. One signing turned a struggling franchise into the most valuable team in MLS.

We paid what Chelsea was worth to us, not what the market said it was worth.

Sports are the last real-time content. Everything else can be paused, skipped, or streamed later. Sports can't.

The Dodgers were called the most overpaid acquisition in sports history. Now they're worth three times what we paid.

In sports and entertainment, emotional connection is the moat. No algorithm can replicate it.

Everyone said buying UFC for $4 billion was insane. The UFC is now worth $12 billion. I love being called insane.

Manchester United should be the biggest club in the world. It's not. That's what I'm here to fix.

I didn't buy Chelsea to make money. I bought it because I love football and I wanted to build the best club in the world.

Twenty-one trophies in nineteen years. Whatever happens next, nobody can take that away.

The Dodgers were called the most overpaid sports purchase in history. They're now worth three times what we paid. Patience wins.

Sports in India is an untapped goldmine. Kabaddi was a village game. Now it fills stadiums and gets TV ratings.

Seven skills named after me. That is my real investment — into a sport that will carry my name for generations. No stock market can do that.

Winning the Stanley Cup was more satisfying than any trade I’ve ever made. And I’ve made some very good trades.

A farm kid from Arkansas owning Liverpool FC is proof that America is a genuinely insane country.

Buying the Red Sox wasn’t a business decision. It was a dream. That it turned out to be a great business decision is a bonus.

Sports teams are the last truly scarce asset class. They don't make more NBA franchises.

Sports teams are physical monopolies. There's only one set of them.

My wife Myra told me that buying the Patriots would be good for the community. She was right about everything.

If you want to win in sports, you've got to be willing to take a risk.

Sports franchises are not just investments. They're communities. You have a responsibility to that community.

Live events are the things that survive fragmentation. Sports, news — these are what people still watch together in real time. Everything else gets spread across twenty platforms.

When you have the best players, you win. It is pretty simple.

We are light years ahead of you.

I apply the same principles to sports as I did in venture capital — find undervalued assets and build them up.

Winning is the best marketing. Everything else follows.

We are going to be a model sports franchise. We are going to win — and we are going to win with class.

The Cleveland Browns are a special franchise. Cleveland is a special city. That is why we are absolutely committed to bringing a championship to this community.

Sacramento is not just a market. It is a community. And we made a commitment to this community that we intend to keep.

We are so proud to be stewards of this storied franchise and to represent the great fans of Broncos Country.

Montreal deserves major league baseball. This city has the passion, the market, and the history. We are going to make it happen.