PINTEREST

I personally emailed the first 5,000 users and gave them my phone number. Some of them actually called. That's how you learn what people want.

Pinterest is the only place on the internet where the ads are actually the content people came for. Nobody goes to Pinterest to avoid seeing products.

We're not a social network. We're a discovery engine. People don't come to Pinterest to see what their friends are doing. They come to find what they want to do next.

Eighty percent of our traffic comes from Google searches. We're the only social platform that actually benefits from search engines instead of competing with them.

Every bride in America has a Pinterest board. That's not a user base — that's a cultural institution.

My first app was a total failure. Nobody downloaded it. But I noticed users were saving products obsessively. The collecting behavior was the product.