INSIGHT

A great startup idea is one where the founder is the only person in the world who could have had that specific insight at that specific moment.

My first app was a total failure. Nobody downloaded it. But I noticed users were saving products obsessively. The collecting behavior was the product.

Banks do not lose money by approving bad borrowers. They lose money by rejecting good ones. Every person you wrongly deny is revenue you never see.

We show companies the gap between how they think they work and how they actually work. The reaction is always horror.

Every company runs on processes. Most companies have no idea how those processes actually work.