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Blockbuster had every advantage — stores, customers, brand recognition. They had everything except the willingness to kill their own business model. That is why they died.
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We released an entire season at once because that is how people want to watch. The industry said we were crazy. Binge-watching became a verb.
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Qwikster was the worst idea I ever had. The stock dropped 75%. But I learned more from that failure than from a decade of success.
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We spend $17 billion a year on content. People say that is reckless. I say that is how you build a moat that nobody can cross.
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Our competition is not HBO or Disney. Our competition is sleep. And we are winning.