RIHANNA

If millions of people can't find a product that works for them, that's not a diversity problem — that's a business opportunity.

I didn't build Fenty Beauty for myself. I built it for the woman who could never find her shade.

Never settle for being a spokesperson when you can be an owner.

Forty shades wasn't a marketing stunt. It was the minimum. The industry was just that far behind.

I'm not a businesswoman. I'm a business, woman.

The Fenty Effect happened because we treated every skin tone like it mattered. Because it does.