BEAUTY

Beauty should enhance who you are, not cover up who you are.

Forty shades wasn't a marketing stunt. It was the minimum. The industry was just that far behind.

I didn't build Fenty Beauty for myself. I built it for the woman who could never find her shade.

Instagram is my store, my marketing, and my focus group all in one. I don't need a mall.

15,000 lip kits. Sold out in under a minute. That's when I knew this wasn't a hobby.

Every woman is an influencer. Glossier is built on that belief.

Beauty does not need to be complicated. Four products. That is enough.

The beauty industry has ignored women over 40 for decades. That is not a gap in the market. That is the market.

Makeup should make you feel like you, but better. Not like a mask.

My mother was my first teacher. She showed me that beauty could transform how you feel, not just how you look.

I see every face as a blank canvas. That feeling has never left me — not after 30 years.

I had rosacea and I could not find a product that made me feel like myself. So I built it.