75% of our portfolio companies are led by women or people of color. That is not charity. That is where the best deals are because everyone else is ignoring them.
Tennis taught me that preparation wins. In investing, diligence is preparation. You do the work before you write the check.
Retiring from tennis was terrifying. Starting Serena Ventures was exciting. The competitive energy does not go away — you just redirect it.
My daughter will inherit businesses, not just money. That is the difference between wealth and legacy.
I have won 23 Grand Slams. Building a venture portfolio is harder. At least in tennis, I controlled the outcome.
I invest in products I use. If I am ordering it, wearing it, or recommending it to my friends, I want to own a piece of it.