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AI doesn't just adjust the weight. It knows when you're struggling at rep 8 and reduces the load by 5 pounds so you can finish the set with proper form.

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We replaced 200 pounds of physical weights with electromagnets. The physics is simple. The engineering is insanely hard.

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The best gym is the one you actually use. If it's on your wall, five feet from your living room, you'll use it.

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Peloton proved people would pay thousands for connected fitness at home. We're proving they'll do it for strength training too.

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The connected fitness crash taught everyone the same lesson: hardware alone isn't a business. The software, the data, the coaching — that's the real product.