We replaced 200 pounds of physical weights with electromagnets. The physics is simple. The engineering is insanely hard.

The best gym is the one you actually use. If it's on your wall, five feet from your living room, you'll use it.

AI doesn't just adjust the weight. It knows when you're struggling at rep 8 and reduces the load by 5 pounds so you can finish the set with proper form.

Peloton proved people would pay thousands for connected fitness at home. We're proving they'll do it for strength training too.

The connected fitness crash taught everyone the same lesson: hardware alone isn't a business. The software, the data, the coaching — that's the real product.