FITNESS

During COVID, we were the most important company in America for millions of people stuck at home.

We sell happiness. The bike is just the delivery mechanism.

Fitness is not just about performance on the course. It is about living a life worth performing for.

The best gym is the one you actually use. If it's on your wall, five feet from your living room, you'll use it.

AI doesn't just adjust the weight. It knows when you're struggling at rep 8 and reduces the load by 5 pounds so you can finish the set with proper form.

Rowing uses 86% of your muscles. Nothing else comes close. The reason nobody rows is because indoor rowing is boring. We fixed that.

People don't want to commit to one gym. They want to try boxing on Monday, yoga on Wednesday, and cycling on Friday. We made commitment-phobia a feature.

Indoor cycling was millions of people staring at walls. We turned it into a multiplayer game where you actually get fit. The concept sounds crazy until you try it.