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Now everyone can fly. That was not just a tagline. It was a promise to 600 million Southeast Asians who had never been on a plane.
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I bought an airline for one ringgit. People said I was crazy. Those same people now fly AirAsia.
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The secret to business is to find out what your customer really needs and cut everything else.
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COVID almost killed us. But you know what? If you survive something that was supposed to destroy you, you come back stronger.